Why should you read Leading the Consumer Rebellion by Orrin Woodward and Chris Brady of Team?
Because the internet has changed EVERYTHING and if you don't understand why or how, you're likely to become extremely disappointed!
Quoting Robert D. Hof in the June 20th edition of Business Week, the interet is "a big, hairy, monstrous organism. The nearly one billion people online world-wide - along with their shared knowledge, social contacts, online reputations, computing power and more - are rapidlybecoming a collective force of unprecedented power. For the first time in human history, mass cooperation across time and space is suddenly economical."
This "peer power presents difficult challenges for anybody invested in the status quo. Corporations, those citadels of command-and-control, may be in for the biggest jolt. Increasingly, they will have to contend with ad hoc groups (like the Team) of customers who have the power to join forces online to get what they want."
"Its the democratization of industry" says C.K. Prahalad, a University of Michigan Stephen M. Ross School of Business professor and co-author of the 2004 book, The Future of Competition: Co-Creating Unique Value With Customers. "We are seeing the emergence of an economy of the people, by the people, for the people"
If you'd like more information about how you can take advantage of what is happening TO you, I'd suggest you pick up Orrin and Chris's book. They are truly "leading the consumer rebellion" that world experts are now commenting on in every business publication around the world.
